Not exactly the flashiest Thursday night for previews, as Sony picks up the classic children’s book Lyle, Lyle, Crocodile seen $575,000 off hours that began at 3:00 p.m. at 3,453 locations while New Regency/20th Century Studios/Disney’s amsterdam cooked $550,000 on previews which began at 6 p.m. in 3,005 locations.
Here’s the thing, sometimes studios with family movies don’t even hold previews outside of the summer. There were only 15% K-12 schools yesterday. Sony didn’t hold previews for the first Peter Rabbit which debuted in February 2018, but kept them for Peter Rabbit 2: The Runaway which made $900,000 on June 10 of last year from 2,572 theaters. Lyle, Lylethe numbers of are greater than those of Paddington 2, which made $325,000, another live action-CGI hybrid based on a classic children’s book in January 2018. Lyle, Lyle, is also higher than the $175,000 taken in from the 20-hour sessions of the first Paddington in January 2015. It all comes down to Saturday morning business and Sony is betting little on Lyle, Lyle at $11M and $12M, while industry estimates are much higher between $15M and $18M. Sony put the movie here because it’s the Indigenous Peoples holiday weekend and 42% of all K-12 schools are closed on Mondays per ComScore. Lyle, Lyle is 67% fresh on Rotten Tomatoes.
Disney was hoping David O. Russell’s absurdist period comedy would make around $10 million. It could be in the high numbers if business doesn’t pick up; and the film has all the Imax screens. Photo Previews Lead Bob Odenkirk’s R-Rated Action Movie Nobody who made $410,000 on Thursday before filing a $6.8M opening, and they’re below Michael Bay Ambulance which saw $700,000 on its preview night ahead of an $8.6M opening. amsterdam suffers from 35% poor reviews on Rotten Tomatoes. Ouch, it’s an 80 million dollar movie, twice as much as Russell’s american hustle which boasted the star power of Jennifer Lawrence, Bradley Cooper, Christian Bale, Amy Adams and Jeremy Renner.
Taylor Swift, who also stars in Amsterdam is doing its part to get the Swifties out to see the film:
from Paramount Smile had a strong week with average weekday earnings of over $2 million from 3,645 theaters. Thursday was $2.1Mdown 13% from Wednesday bringing the horror film’s first week total to $32.29 million, 21% off the first week of High-speed train which made $41 million in its first seven days. Yeah, weird comp, but that just shows you the power of Smile, the fact that there’s $8.7 million less on a Brad Pitt action movie. Smile is expected to gross around $11 million in weekend 2.
new line don’t worry darling finishes second Thursday with $555,000 in 4,121 theaters, -13% from Wednesday, a 2nd week of $9.5 million and a total of $34.97 million.
by TriStar The female king in 3,504 theaters did $506,000-17%, for a 3rd week of $9.1M and a cumulative total of $48.8M.
Damien Leone took 4th place with a full open yesterday out of 886 sites. Terrifying 2 who did $403.9,000. Logline for the film written by Leone: After being resurrected by a sinister entity, Art the Clown returns to the shy Miles County town where he targets a teenage girl and her younger brother on Halloween night. The suite is managed by Iconic Events Releasing.
Universal’s Billy Eichner comedy Brothers did $380,000 in 3,350 theaters for the 5th Thursday and a $6.74 million first week in 3,350 theaters.