Newsom places provocative ads on abortion billboards in 7 red states – Deadline

With Gavin Newsom currently holding a 27-point lead in the race for California’s highest office, the governor of Golden State – who keep on going to deny national political ambitions – is once again leveraging his campaign war chest to take on Republican governors in their own states.

Today Newsom unveiled three billboards ads which were to be placed in seven red states: TexasIndiana, Mississippi, Ohio, South Carolina, South Dakota and Oklahoma.

“I just launched billboards in 7 of the anti-Abortion States that explain how women can access care no matter where they live,” he wrote on Twitter, before defending the right to choose: “To any woman seeking an abortion in these anti-freedom states: CA will defend your right to make decisions about your own health.

The ads tout California’s new abortion access website,, which helps women understand the procedure, find providers and access financial assistance.

Here is one of them:

CA Governor Gavin Newsom’s Billboard campaign ad
Newsom for CA Gov. through Twitter

Additionally, Newsom’s post contains tweets to each of the Republican state governors with a photo of the applicable billboard and a message for each politician.

“@tatereeves the people of Mississippi deserve to know they have access to the care you refuse to provide. This will be launched in your state today,” he wrote to Mississippi Governor Tate Reeves, whose the state law banning abortions after 15 weeks served as the basis for the United States Supreme Court to overturn Roe v. Wade.

Newsom’s decision is part of his latest outreach to voters in other states. Just hours after announcing the ads on Twitter, He called an investigation into whether federal laws were broken when the governors of Texas and Florida chose to send migrants to other states, the most recent being Gov. Ron DeSantis‘ which sent two planes to Martha’s Vineyard, MA.

“What [DeSantis and Texas Governor Greg Abbott] do is not intelligent, it is cruel. I formally call on the DOJ to immediately investigate these inhumane efforts to use children as political pawns,” Newsom wrote on Twitter Thursday.

Beyond the political implications, all of these maneuvers will likely provide a windfall of political ad spending to national and local media.

Chairman and CEO of Charter Communications, Tom Rutledge said at the Goldman Sachs Communacopia & Technology Conference yesterday that the contentious nature of the midterm elections in November would be good for business.

“It’s an election year, and that’s always a pleasure. The more contentious the election, the better, from an advertising point of view,” he observed. The national layering of ambitious governors eyeing the 2024 presidential election while directly attacking each other on matters of state should only serve to save that ad spend.

AdImpact, which is non-partisan, screened today that nearly $10 billion worth of political ads will be purchased over the course of the election 2022 cycle.

That number would exceed ad spend for all previous midterm cycles — and presidential cycles as well. That would surpass the record $9 billion spent for the 2020 election and more than double the $4 billion paid out midterm in 2018.

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